| Marge
Lauer
PB USA
PB hit the jackpot when it hired Marge Lauer.
As Northern Area Manager for the Midwest region of the Construction
Services company, Marge has provided the subsidiary an opportunity
to build upon the success of the Americas Infrastructure company
in solidifying PB as a local player in the State of Michigan.
Marge opened a Construction Services company area office
in Lansing, Michigan, immediately after joining PB as Michigan
Area Manager in February 2000. Why Lansing? Marge’s
first order of business was to make PB local and recognizable.
Lansing, the state capital, is centrally located in the state,
and the Michigan Department of Transportation (MDOT) is headquartered
there. So Marge, a native of Michigan and a 20-plus-year veteran
of MDOT, set up shop in Lansing and immediately began pursuing,
winning and personally managing construction projects.
Thirty-six employees of the Construction Services company
and the Americas Infrastructure company now work together
seamlessly, regularly sharing knowledge and expertise. Marge
has even been teaming with the Infrastructure group to provide
continuous constructibility reviews on its design job on I-94
in Kalamazoo, which she hopes to expand into a construction
management assignment.
In the meantime, MDOT began significantly reducing its internal
staff by implementing an early retirement program. With MDOT’s
decision to outsource construction management services, Marge
contacted a number of her former peers, recruited some of
MDOT’s best talent and assembled an exceptionally experienced
team for the Lansing office. “I came to rely on my excellent
project managers, project engineers and inspectors to manage
our jobs and satisfy our clients, which freed me up to focus
on winning more work,” Marge explains.
“The fact that MDOT has reduced its staff during the
past couple of years means that it will rely on consultants
to keep up with design and construction management,”
Marge adds. “Starting the Lansing area office in 2000
has given PB a 2-year head start over its competitors in terms
of building relationships and transferring PB’s national
reputation for quality construction services to the local
Michigan market.”
“She’s done an excellent job of developing and
working the PB partnership between Construction Services and
the Americas Infrastructure company in Lansing. It has been
a win-win for PB,” said Chris Reseigh, Construction
Services President.
While Marge has been tremendously successful in pursuing
traditional construction services projects, she has also been
innovative in identifying unique niches within existing markets.
For example, her team recently won a job to perform warranty
inspections in MDOT’s Metro Region (Detroit). They will
check materials and workmanship on construction-in-place,
coordinate with contractors to perform repairs that are under
warranty and confirm that the repairs are performed according
to contract documents. MDOT has never hired a consultant to
perform these services before, and Marge will work to expand
PB’s opportunities to provide similar services to other
regions throughout MDOT.
Expanding its markets in the Midwest is one of the strategic
goals of the Construction Services company, so Marge was given
the opportunity to expand the geographical boundaries of her
region beyond Michigan. She is now enthusiastically working
to repeat her Michigan success in the states of Ohio, Wisconsin,
Minnesota, North Dakota, South Dakota, Nebraska, Iowa and
Kansas.
“She has an excellent rapport with her staff and that
of MDOT, which has enhanced our ability to provide services
to MDOT and other Michigan entities. Her clients not only
respect her technical skills, but also her ability to work
well with people. She’s now expanding her role to develop
relationships in other states where we do business,”
explains Tom Farrell, Mid-Atlantic and Midwest Regional Manager
for the Construction Services company. “I have great
respect for Marge’s abilities, and her positive attitude
sets a great example for those around her.”
|