| The What, Why and How of Sustainable Development |
| Global Sustainable Development Initiative Strategies |
| By Julie Hoover, New York, New York, 1-212-465-5101,
hoover@pbworld.com |
PB’s Global Sustainable Development Initiative
Task Force has expanded its strategies to promote sustainable development
within PB. These and many of the group’s successes are presented
in this article.
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| PB’s Global Sustainable Development Initiative Task Force
focuses primarily on training to promote advocacy of sustainable
development and give you the information and tools you need to spread
the word about how important embracing sustainability is to PB and
to our professions. Our key strategies and related accomplishments
include those listed below
Corporate policy statement adopted
by PB's board of directors in March 2003.
Parsons Brinckerhoff is strongly committed to ensuring an environment
suitable for a meaningful quality of life for future generations.
Consequently, we embrace both the principles of sustainable
development—a more careful balancing of social, environmental,
and economic concerns—and its fundamental goal of development
that meets the needs of the present without compromising the
ability of future generations to meet their own needs. We will
endeavor to promote these objectives through strategic initiatives
integrating the principles of sustainable development into the
processes and outcomes of our professional work. Such initiatives
will include internal training, ISO-14001 certification of our
offices, an official reporting system, and other supporting
strategies. |
- Solicit top PB support. Extensive efforts were made to elicit
the endorsement of the firm’s senior managers and decision
makers. As a result, the Sustainable Development Initiative received
nearly unanimous support from the President, Global Management
Committee, and Board of Directors, who ratified a Global Sustainable
Development Policy (see sidebar). Senior management has consistently
supported all of our subsequent initiatives.
- Enlist top technical-expert support. We succeeded in securing
sustainable development as one of two themes of the 2003 Technical
Exchange Program, sponsored by the Office of Professional Practice,
and inspiring almost all of the 150 leading technical attendees
to become “missionaries” in their locales and fields
of practices. They have reached more than 300 people in subsequent
brown-bags seminars and serve as continuing leaders/advocates.
- Institute global training. This training has been developed
in three of PB’s major practice areas—highways, transit,
and buildings. By fiscal year end, about 700 people will have
taken our 8-hour courses. We are expanding the practice areas
to include airports and marine ports in 2004 and possibly others
in 2005. These courses are the linchpin and primary strategy of
our initiative.
- Foster sustainable development research. Recognizing that we
have much to learn, our company is fostering numerous research
initiatives. The Henry Michel Fellowship initiated in 2004 focuses
exclusively on sustainable development Other internal research
on sustainable development is supported by the firm’s traditional
research program and by the Corporate New Initiatives Program.
- Implement office greening. This program has been initiated to
demonstrate our broad-reaching commitment and to inspire employees
to consider incorporating greater sustainability into their work.
To date, 22 PB offices (all of the UK offices, Singapore, and
New York) have achieved ISO-14001 certification and a number of
other offices are in the pipeline or are implementing local Environmental
Management Systems.
- Encourage employees to obtain enhanced sustainable development
credentials. Numerous corporate and local programs plus individual
employee initiatives have produced impressive results. So far,
PB has 24 LEED-accredited employees, four BREEAM-accredited people
in the UK, one Green Star –accredited professional in Australia,
and one CEEQUAL assessor in the UK. Suzanne Johnson Crocker has
been especially helpful to people in the U.S seeking LEED accreditation.
- Promote project accomplishments. Doing excellent work for our
clients is, of course, the ultimate objective of this Initiative.
The numerous sustainability–related awards we have won can
make us all proud. These include:
- Corona Maintenance Shop, New York, New York, U.S: 2004 Green
Building Design Competition for New York City, Honorable Mention
- Bulimba Creek Oxbow, Queensland, Australia: 2003 Case Earth
Awards for Environment, 2002 Queensland Stormwater Industry Association
Award in the Design and Planning Category, and 2002 Ministers
Grand prize in the Healthy Waterways Awards1
- TradeCoast Central Master Plan, Queensland, Australia: 2003
Stormwater Industry Association of Queensland, high commendation,
‘Major Water Sensitive Urban Design Project over $1.0 Million,2
- PLACE3S Software, developed in our Portland, Oregon office:
2002 Sierra Club’s Excellence in Environmental Design3
- Shatin Government Office, Hong Kong: 2002 Sustainable Design
Award Scheme for Completed Projects by Architectural Services
Department
- Hong Kong Baptist University, Hong Kong: 2002 Outstanding Green
Project Award
- Shuweihat S1 Independent Power and Water Project, Abu Dhabi,
United Arab Emerates, (Energy Improvements to Thermal Desalination):
2001 UK Engineering Council Award for Sustainable Engineering4
- Water Reclamation and Management Scheme, Australia: 2000 Australian
Water Association Award, Best Watercycle Management
- State Route 87, Phoenix, Arizona, U. S.: 1999 Environmental
Excellence Award in Wetland and Other Ecosystems, Federal Highway
Administration
- Haven of Hope Hospital, Hong Kong: 1997 Energy Efficient Building
award by Energy Advisory Committee
- Achieve external recognitions. We were honored to be accepted
as a charter sustainable development member of UITP, the international
transit association.
- Prepare a global sustainability report. This is in development
and will be issued in early 2005.
- Enlist the support of corporate communications. This group has
been consistently responsive to our requests and proactive in
supporting our initiative. Numerous stories about and references
to our activities have been made in various corporate communications,
sustainable development is emphasized on PB’s web site,
and was in strong focus in PB’s Year in Review video (14
references!), Letters from the President, and much more, including
contacts with outside media.
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Julie Hoover leads PB’s Global Sustainable
Development Initiative. She also serves as the firm’s Industry
Leader for both planning and sustainability, working to promote
good practice in national/international forums and internally.
1 For more information about this project, please see “Planning
for Sustainability: The Bulimba Creek Oxbow Rehabilitation,”
a following article by David Rankin, Fern Dorricott and Kiri Henry.
2 For more information about this project, please see “TradeCoast
Central Master Plan”, a following article by Vicki Zillmann.
3 Several articles about PLACE3S software have appeared in earlier
issues of PB Network. Please see “Transit for Livable Commuities:
Station Area Planning with PLACE3S” by Sara Stein and Christine
Faith, Issue No. 52, May 2002, pp. 51, 57; “More Planning
with PLACE3S” by Sara Stein, Issue No. 50, September 2001,
pp. 43-35; and “Planning with PLACE3S” by Sara Stein,
Issue No. 49, March 2001, pp. 71-72.
4 For more information about the Shuweihat S1 project, please see
“Independent Water and Power Projects: PB’s Invention
to Improve Desalination,” a following article by Paul Willson
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