Considered the most significant local highway project in a generation, this reconfiguration program encompassed street, access ramp, bridge, retaining wall, drainage, landscaping and urban improvements in the Cincinnati central business district. The project stoked urban renewal of the downtown area along the Ohio River by reconnecting the city's central business district—as well as those of neighboring cities Covington and Newport—with the glittering Cincinnati riverfront.

Fort Washington Way, which connects I-71 to the east and I-75 to the west, was expanded to eight lanes, with exit and entrance ramps eliminated in favor of interchanges at each end. The northern shift of the highway allowed 6 hectares (15 acres) of land along the Ohio River to be converted to recreational use; two new stadiums and a riverfront park will be built here.

Improvements sparked by the reconfiguration include: upgraded traffic control and management, excellent safety and efficiency, enhanced access into downtown Cincinnati and better traffic conditions on adjoining city streets.